Thursday, March 7, 2019
Ã¯Â»Â¿SWOT analysis of Samsung Mobile in China Essay
StrengthsWeaknesses Six Sigmas Quality Control harvest-home Design of Fashion and Beauty Advanced Technology and Innovative readiness Peculiar Strategy to Attract Talent Excellent International stigmatize Im senesceOperating strategy is conservative, and there is supplier shortage scummy contribution rate to the low-end consumer marketRely heavily on humanoid System ,there is instability factor.OpportunitiesThreats With advancement of digital technology, there is enormous dwell for commercial development Huge Potential for Development of Smart- think market orchard apple tree has choke Samsungs strong competitor at the high-end, frequent restless phone market In the middle-to-low price range market, there is NokiaStrengths1. The jump of Samsung Mobiles dexteritys lies in Six Sigma Production, Which is as follows a. Emphasizing on utilizing grassroots and front line workers for tincture control functions b. Emphasizing on strengthening the early stages of merchandisei on management Focus on stages of ingathering design, outpution of samples and adjustment of product c. Paying attention to continuous and static production of goods to ensure role d. Using QCC methods to improve qualitye. Utilizing quality control education for employees2. The second strength is in Samsungs product design that combines Personalized exterior with humanized design. Along with its innovativefeatures, Samsungs aerodynamic designs reach made Samsung mobile devices a popular choice among the masses. Samsungs tactic of making bigger screens for its smartphone devices, particularly the Galaxy Note series, has been a big part of its success in polariating the fall guy from its competitors. The big screams have become trendy and appealing.3. Samsungs lead in technology and design comprise its third strengtha. Leading the digital fusion rotation Digital Companyb. Subsidizing mobile operating platforms, self-application (AP) processors, and screens4. Samsungs fourth s trength lies in its strategy to attract the worlds best talent.a. Attracting one talents through unique talentsb. Making public service activities required courses for roundc. Implementing c beer training for employeesd. Using four principles to determine salary size sufficientness of job post, social identity, comparison to original salary, and creation of value5. Samsungs fifth strength lies in its vane image.Samsung is named as top emergent brand by Inter brand and is the 9th most valu suitable brand with value nearly $33 billion. It has risen by 40% from 2011 to 2012. Samsung has been able to transform its brand image from a value for money brand to an innovative leader that cares for everybody. Samsung has tried its best to build a rail line between its biggest competitors Apple as a self-centered brand versus itself, a brand that cares for everybody. For example, a recent ad for the Samsung Galaxy S3 shows images of married couples and families with kids, in an attempt to attract a broader audience with slogans like designed for humans, shake up by nature.Weaknesses1. The first weakness lies in Samsungs operating strategy. Samsung does not want to establish business relationships with many suppliers, and this is one of the reasons why Samsungs development is restricted. Even though Samsung defends this by saying that it is better able to protect its intellectual properties this way, in current times surroundings with fiercecompetition, companies with more suppliers are more competitive. Thus, Samsung needs to be more flexible in the companys operating strategies.2. Another of Samsungs weaknesses also lies in not targeting low-end consumer market. Samsung focus on product fashion, so the price is relatively high. And Working in the WiBro (Wireless Broadband access service) and DMB (Digital multimedia system Broadcasting) market, but return on investment cycle is long.3. Samsungs reliance on the Android operating system (OS) is another weakness . Android phones are extremely customizable and they give you the freedom to experiment to your hearts desire. unmatchable inevitable side effect of this freedom, however, is that sometimes your phone encounters a caper or two. Maybe it wont boot or peradventure it randomly shuts down. Maybe you lost a critical file and instanter some features wont work.Opportunities1. The first opportunity is that with advancement of digital technology, there is enormous room for commercial development. a. In the digital age the age of electronic information there are two study stars mobile phones and the Internet b. With the advent of the digital age, consumers desire high quality of mobile phone products c. Chinese communication consumers develops rapidly2. Samsung also has an opportunity in the smart phone markets development potential. a. The write out of Apple iPhones began the wave of smart-phones b. In the mobile Internet age, every macro mobile phone manufacturer and doer has pro moted and popularized mid-to-low price range smart-phones. chinaware is leading the arrival of the era of smartphone evaluation.Threats1. The first threat to Samsung is Apple has become Samsungs strong competitor at the high-end, popular mobile phone market Apples cell phone has a high-end and popular image, and shares high similarity with Samsung. Thus, more than the mid and low-end markets, Samsung experiences a greater extend to from Apples competition at the high-end market. Considering mobile phone products of different smart-phone price ranges, Apple attracts greater user interest and has more product competitiveness than Samsung, despite the larger numbers of Samsung mobile phones on the market. This is link to Apples unprecedented brand appeal and affiliated operator support force.2. The second threat to Samsung is In the mid-to-low price range market, there is Nokia a. According to statistics, Nokia had attracted a larger amount of user interest than Samsung at the mid-t o-low end mobile phone market, in both the overall and smart-phone market. b. Nokias mobile phone market share relies mostly relies on the mid/low-end mobile products. In the past two years, with Nokias decline on the mobile phone, particularly high-end smart-phone market. c. The mid/low-end market has become the last field of the market where Nokia has a lead. Nokia naturally will not ignore this.