toyota motor corp :: essays research papers

Toyota Motor stool is a leading automobile company throughout the entire world. Toyota has a strong commitment to diversity. It is an integral aspect of Toyotas success. The Toyota Motor Corporation understands that to continue to be successful in this day and age they must take further steps to diversify their company. Toyota Motor Corporation is one of the worlds leading automakers, offering a full range of models, from mini vehicles to large trucks, and even tonic concept cars. Key competitors of Toyota embarrass Nissan, Diamler Chrysler, Chevrolet, General Motors, and GMC.Although Toyota experiences worldwide successes, they are constantly looking for new ways to branch out and reach minorities and ethnic groups. During the week of April 6,2005 Toyota launched a Spanish-language digital hazard on the Spanish edition of their website. This is the first interactive game available on the Spanish-language website. This new interactive activity is a good way for Toyota to prove their image as well as reach a younger Hispanic market. It also allows Toyota to keep a constant communication process with consumers. This new game reaches those who are not effectively reached by existing television and print ads. In addition this new game will not hardly offer a form of entertainment but it will get more people to visit the Toyota site Toyota is promoting this new game by apply banner ads on high-traffic Spanish language outlets and web sites. The game is titled El Invicto and is an interactive soccer game, where players defend their Corollas with one of three different goalkeepers. exclusively of the goalkeepers are of a Hispanic background.Toyota is one of the more innovative companies targeting a Hispanic market using online entertainment. This new game is an excellent source of bind for the Corolla Hispanic TV and print executions using the same theme El amor por el Corolla puede lograr cosas increibles (love for Corolla can make incredible things happen. ) According to data from auto tec R.L. Polk and Co., the Corolla is the best selling US passenger car among Hispanics. A lot of young Hispanics surf the net.