A proposal to Rutgers University about the increasing problem of Research

A to Rutgers University about the change magnitude problem of mixing energy drinks with alcohol on college campuses - Research Proposal ExampleOn college campuses, a high concentration of the age group likely to use these beverages is found, putting universities in a curious position to provide educational and preventative interventions.On November 17, 2010, the United States Food and Drug Administration issued pen warnings to manufacturers of alcoholic beverages with added caffeine (FDA, 2010). The FDA had both reviewed existing medical literature and conducted independent lab tests on the beverages, and in the process found them to be representative of a significant public health concern (FDA, 2010). As more data surface suggesting the health risks associated with these beverages, it is necessary to evaluate how their use and availability on college campuses could trespass students health and well-being. Based on an analysis of recent peer-reviewed studies, this literature revie w will provide a background context from which to view the issue contribute to the identification of methods and interventions that will raise awareness on the Rutgers campus contribute suggestions for reducing the harm that results from the use of alcoholic caffeinated beverages.Alcoholic beverages with added caffeine are relatively untested products. In 1997, the first energy drink to achieve mainstream popularity was introduced (Red Bull) (Malinauskas et al., 2007). The first Caffeinated Alcoholic Beverages (CABs) entered the merchandise about five years later in 2002 (CDC, 2010). The beverages saw a very rapid and nippy increase in popularity, with 337,500 gallons sold in their first year and 22,905,000 gallons sold in 2008 (CDC, 2010). What was at angiotensin converting enzyme time a niche product is now available in retail outlets and convenience stores, and by 2008 there were 25 brands selling the beverages (CDC, 2010). The advertising industry has capitalized on the drin ks attractiveness to young people by creating ad campaigns that are similarly attractive to that age group (CDC, 2010). With names like Sparks,