Wednesday, February 20, 2019
McDonalds Bar-B-Que, was a Drive-in eating house in 1940 which was conceptualized by Richard ( rooster) and Maurice (Mac) McDonalds. Drive-in concept was a new-sprung(prenominal) and fantastic idea to adapt which caught everyones attention (Our Company, 2011). The initial mascot of the famous riotous food restaurant was Speedee. Speedee was a hamburger-headed man wearing a chefs hat (McDonalds, 2011).However, running a restaurant is not a objet dart of cake, thus, by 1948 they made alterations in their visiting card by reducing the operable food items and c boths itself a self-service drive-in restaurant. The new nine items presented in 1948 were hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie (Our Company, 2011). In the following social class potato chips were replaced by French fries along with additional three-bagger thick milkshakes. In 1954, enters a new significant character for McDonalds, irradiate Kroc. He was fascinated by the profitable new concept by the brothers whom produced best quality product, on the contrary to providing a small menu in a small restaurant.At the same time the Dick and Mac McDonalds were in search of an agent to help them contract peoplewide franchising (Our Company, 2011). Their vision turned into reality by the help of enlighten Kroc. In 1955, Kroc opens a McDonalds in Desplaines, Illinois which brought in a hole of cash for the corporation (History, 2011). And by the end of 1950s they managed to open atomic number 6 McDonalds restaurant. Following decade started, the 60s, McDonald being itself, so successful, opened a Hamburger University in Illinois.During this year they created McDonald into a proper restaurant with interior seating (Our Company, 2011). They received their first TV commercial hit via their new mascot Ronald in 1966. In the following year, 1967, McDonalds goes international and today, 2011, it has restaurants in 118 countries all around the world. It is n ow known to be the worlds largest hamburger fast food restaurant serving more than 52 million clients daily (History, 2011). And Thailand ranked as number 28 by nation master manages to have approximately 88 McDonalds restaurants (Food Statistics, 2011).In 1985, the first McDonalds restaurant opened in Amarin Plaza, Bangkok, Thailand. McDonald provides protein- replete menus including chicken, pork, beef and seafood. Throughout time McDonalds in Thailand has embraced the early-morning working culture and started Big Breakfast. Moreover, they also present customer favorites such as McNuggets, burgers, fried chicken and ice cream (History, 2011). Although, McDonalds in Thailand follow strict 5 operating principles or school of thought you may call it which includes QSC & V.These letters represent Quality, Service, Cleanliness and Value. McDonalds main taper is to produce 100% total customer satisfaction. However, focusing on the 5 figure formula to operate McDonalds successfully fi rstly, quality, is regarding the food presented to the customers. For example, McDonalds consistently provides their customers with healthy, best standard and tasty products. Secondly, service embraces the efficient and fond service available at McDonalds.Their focus on service makes certainly that McDonalds can maximize customer satisfaction offering full help via provided techniques and training. Thirdly, cleanliness was first magnified by Ray Kroc back in 1955. From that day till today, McDonalds makes sure they present themselves cleanly. Cleanliness in a fast food restaurant has to deal with a clean kitchen, eat area, rest rooms and the exterior. Lastly, value is all about the experience you fee for and prices of the products at McDonalds. The experience they allow you to have is the environment, fine service and sweet food (QSC&V, 2011).Referencehttp//www.aboutmcdonalds.com/mcd/our_company/mcd_history.html?